I’m quite enthusiastic about the subject of IP, given its importance in today’s digital age. I’ve noticed that startups often overlook the significance of IP, focusing more on immediate product development and marketing. However, intellectual property can be the linchpin for sustainable growth. Proper IP management can lead to increased valuation and protect against aggressive competitors who might infringe on innovations. It’s not just about legal protection; it’s about securing your business’s future in a competitive landscape.