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MoonRise
Updated:02/06/2024
The SUV market in India is evolving rapidly, with many models struggling to find their footing. Here’s a look at some of the top unsold SUVs for 2024.
Key Factors for Unsold SUVs
- Pricing: Many SUV models are priced above consumer expectations.
- Fuel Efficiency: Poor fuel economy makes certain models less appealing.
- Competitors: Strong competition from established brands reduces interest.
- Features: Lack of modern features can deter buyers.
- Market Trends: Changing consumer preferences toward electric vehicles (EVs).
Top Unsold SUVs in India for 2024
| SUV Model | Manufacturer | Months on Sale | Reason for Unsold | Price Range (INR) |
|---|---|---|---|---|
| MG Hector Plus | MG Motor | 6 | High pricing and tough competition | 14-20 lakhs |
| Tata Hexa | Tata Motors | 12 | Outdated design and lack of updates | 12-20 lakhs |
| Renault Captur | Renault | 8 | Limited marketing and awareness | 10-14 lakhs |
| Nissan Kicks | Nissan | 10 | Strong competition and fewer variants | 9-14 lakhs |
| Mahindra XUV300 | Mahindra | 9 | Less brand recognition and feature gaps | 8-12 lakhs |
| Ford EcoSport | Ford | 11 | Transition to EVs and limited stock | 8-12 lakhs |
| Skoda Kushaq | Skoda | 7 | Limited service network and recognition | 10-18 lakhs |
Market Analysis
In analyzing the current SUV sales landscape in India, several trends stand out:
Sales Trends
- Shift to Electric SUVs: The rise of electric vehicles is significantly impacting traditional SUV sales.
- Consumer Preferences: Buyers are gravitating towards models that offer value over price, leading to slower sales for high-priced models.
Sales Performance
- High Price Segments: SUVs above ₹15 lakhs are witnessing low demand.
- Consumer Awareness: Brands with less awareness struggle against established players.
Mind Map of Consumer Preferences
Here’s a simple mind map representing consumer preferences in the SUV segment:
- Price
- Fuel Efficiency
- Brand Recognition
- Features
- Market Trends
- Leasing Options
Conclusion
The unsold SUV models highlight critical factors affecting sales in the competitive Indian automotive landscape. Addressing these issues may help manufacturers improve market traction in the future.
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